The brewery Cēsu alus creates a unique Cēsu Premium National Edition can series – a dedication to characteristic values typical of Latvia,events and things that inspire us in our land. Cēsu alus initiated the ­competition in January 2, and invites everyone to become an author of one can design.

Beginning from January 2 until January 29, every beer lover has an opportunity to create and submit their own design variant on the website www.cesupremium.lv, which would fit in Cēsu Premium National Edition series that will consist of several different beer can designs.

Cēsu alus Head of the Marketing Department Inese Kublicka: “Currently we are working on several designs of can series, but one will be chosen by competition, thus giving the opportunity to every beer lover to create their own design version. In 2011, when we initiated the competition of beer can designs by involving consumers, it received a great response – 197 designs were submitted for the competition, whereas more than 23 thousand people took part in voting for the most successful work.”

Starting from February 1, everyone will be able to participate in voting for the most successful design; on February 9, the winner of the competition will be announced, who will receive 1000 euro as a main prize and his / her created design will be submitted to manufacturing. The new Cēsu Premium National Edition can series will be available at the Latvian department stores this year.

Since 2006, Cēsu alus offers Cēsu Premium cans each year in Limited Edition series – with a special design and in a limited amount. Up to now there have been the followingCēsu Premium can series: with a design created by new artists, with a photo design, the first beer cans in Latvia with a relief design surface and ­last year – the series inspired by rock music.

This year it will be the Cēsu Premium National Edition can series, portraying things of national pride, values, events and people in its design.